enliven地板

木地板专家 2020-02-28 08:55:32
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品牌简述 enliven品牌由Ruud Steenvoorden于早年在阿姆斯特丹成立。Ruud与他的团队一起,致力于为广大中高端客户提供优质木地板。 我们不打算成为较便宜的产品,但我们为中高端提供最优质的产品。 品牌故事 Enliven: the experts ’choice for exclu

品牌简述

enliven品牌由Ruud Steenvoorden于早年在阿姆斯特丹成立。Ruud与他的团队一起,致力于为广大中高端客户提供优质木地板。

我们不打算成为较便宜的产品,但我们为中高端提供最优质的产品。

品牌故事

Enliven: the experts ’choice for exclusive parquet floors

Top quality, creativity and reliability. Parquet flooring supplier Enliven stands for that.

We deliver refined, exclusive and durable parquet floors of top quality. With our many years of experience in woodworking and a creative outlook, we develop timeless collections for the middle and high end of the market.

Enliven:木地板专家们的选择

Enliven作为高品质、富有创造力和可靠的木地板供应商代表,致力于提供精致、独特、耐用的高品质木地板。凭借多年的木制品经验和富有创造力的视角,我们为中高端市场开发了很多经典产品。

Artisticity and an eye for detail

The Enliven collection is characterized by quality and creativity. With our artistry and our eye for detail, we put together the colors, designs and treatments of our parquet floors with great attention and care. This means that all products have a luxurious appearance and can be combined well with each other. From Herringbone and Hungarian point to wide and long A quality planks, and from atmospheric rustic to modern and light.

艺术性和对细节的关注

Enliven系列的特色是质量和创意。凭借我们对艺术和细节的独特视角,我门对地板的颜色、设计和表面都给予了极大的关注。从人字拼、匈牙利的A级大板和乡村风到现代轻奢风格,产品表面奢华,并且可以将多重风格很好地融合在一起。

Reliable supplier

Reliability is of paramount importance to Enliven. That is why we test our products

extensively before they are launched. This way can we guarantee the quality of our refined, exclusive and sustainable parquet floors. We deliver what we promise,well and on time. This makes us the supplier of exclusive parquet floors: the experts’choice.

值得信赖的供应商

信赖对于Enliven来说至关重要,这也是为什么在产品推广之前我们要进行广泛测试。这样能确保我们的地板更加精致、独特和耐用。我们言行一致,这也使得很多地板专业买家持续不断的与我们合作。

目标客户

The Target Audience is the Professional Interior / Wood Floor Retailer on the upper end of the market. The Store Owner or Interior Decorater wants to provide it's clients with quality products and a well designed interior as a whole. This individual puts its own mark on the interior of his or her customer and wants to deliver quality and creativity.

我们的目标客户是中高端市场上专业的室内设计公司和木地板经销商。总的来说,门店经营者和室内设计师希望为他们的顾客提供高质量的地板和高端的室内设计,并向他们的客户传递出高品质和富有创造力的设计理念。

The Interior Decorator can be a woman or a man, with an aspiration to make the world a little more beautiful through design. He or she feels they can make a difference through their expertise in product knowledgement and creativity and therefore create beautiful mood boards and thus interiors. Their big question in their profession is: “What else can I offer my clients?”

室内设计师不论男女,都希望可通过自己的设计使世界变得更加美好。这些设计师想通过自己在设计方面的专长和创造力,打造出一个让人心情愉悦的室内空间。所以他们职业生涯中较大的难题是:“我还能为我的客户做什么?”

Living in the present time is about being able to be resilient and creative in order to deal with rapid changes and current problems. This individual is therefore looking for a partner, someone he or she can trust, and that provides great products, stable communication and aftercare in case anything goes wrong for their clients.

良好的适应力和创造力是应对当下时代瞬息万变的先决条件。因此我们一直在寻找可以不断为客户提供优质产品、良好沟通和快速解决方案的可信赖的合作伙伴。

The Interior Decorator feels like he needs a partner because he or she has already so many tasks at hand, he or she would like to fill the order in and knows that everything will be taken care off. As the Interior Decorator feels responsible for his or her clients, he needs to trust his supplier, since if anything goes wrong the blame will be on him or her and his or her business.

同时,作为一个好的室内设计师,也有责任为他的客户提供好的产品和设计,这就需要一个优质的地板供应商能够不断为他们提供好的产品。

品牌核心

Belief

A floor must last for years. That is Enliven’s conviction. Quality is therefore the starting point for all our products. We consciously choose aproduction in China. Through our years of experience in China we know them through and through Chinese culture and the local markets. With the right management, we develop beautiful collections in the Asian country that meet all high European standards and qualitystandards..

信仰

地板必须经久耐用,这是我们坚定的信念。因此质量是我们所有产品的出发点。我们有意识的选择了在中国生产。通过我们在中国多年的经验,我们对中国的文化和当地市场了如指掌。正是基于此,我们开发了符合高端欧洲质量标准的产品系列。

Promise

Enliven helps their clients with great products, comparable with european standards, but the pricing provides more room for margins and therefore profits. Our collection is on trend, providing various colors and styles for every interior. We try to have most styles in stock, so we can deliver on short notice.

承诺

Enliven致力于为客户提供欧洲标准的高品质产品,但是价格方面更多的是让利客户。我们的产品系列无论是在颜色还是风格方面都很流行,并且很多系列我们都有库存,这样可以在短时间内交付产品到客户手中。

Proof

With Jaenmaken, the top supplier in China and Ruud Steenvoorden

in the Netherlands as a top sourcer, Enliven Wood Floors is the living

proof of the China-Dutch connection in wood floors. The best of both

worlds.

证明

Jaenmaken作为中国先进的地板供应商和荷兰的高级采购商Ruud先生合作,结合双方优势,Enliven成为在地板界中荷合作的鲜活证明。

Benefits

• I have a supplier that gets my needs as a retailer

• I have a partner who I can rely on

• I have a supplier that povides me with great quality products

• I have a supplier that offers the colors and programs I need

• I have a partner with a top China-Europe Connection, offering

me great products for competitive prices

利益

我们有可以满足Enliven零售商需求的供应商

我们有可以依赖的合作伙伴

我们有可以提供高品质产品的供应商

我们有可以提供颜色和方案的供应商

我们有先进的中欧合作关系并能提供质优价廉产品的合作伙伴

THE BRAND PERSONALITY

品牌个性

Brand Character Values

• Quality

• Reliability

• Luxury

品牌特征值

•质量

•可靠性

•奢华

Archetypes

Archetypes have been developed by Carl Gustav Jung. They represent a kind of primal role models: patterns and symbols that are present in our subconscious. They come to fruition in our cultures, stories and movies, and in many other area’s. The archetype ‘the hero’ or ‘the explorer’ are two examples. We meet the hero in movies like ‘The Gladiator’ and ‘Braveheart’ for instance.

Some famous brands use these archetypes very well. Harley Davidson excels in the archetype ‘the maverick’ which expresses radical freedom and kicks against the establishment. In this way, the brand manages to differentiate itself from other players in the market. By choosing a specific archetype a brand creates a clear and recognizable feeling, internally and externally.

Tree Full of Scones uses the model of 12 archetypes and chooses three different archetypes to create clarity and depth in the brand’s personality.

The dominant archetype is the main personality in the brand and company, it’s entwined in everything the brand does. The intrinsic archetype gives an extra layer to the personality internally. The intuitive archetype is the last piece of the personality puzzle, it is used occasionally and gives the brand a bit more freedom to grow.

The dominant archetype is the leading archetype and determines the main communication and tone of voice. Next to the explanation of each archetype there’s a description of how the brand implements the archetype into its communication.

原型

此原型是由卡尔·古斯塔夫·荣格(Carl Gustav Jung)创立的。它们代表了一种原始的角色模式:这种模式和符号存在于我们的潜意识中。它们在我们的文化、故事、电影和其他很多领域中都开花结果。原型“英雄”或“探险家”就是两个例子。例如,我们在“角斗士”和“勇敢的心”的电影中遇到的英雄。

一些著名的品牌很好的使用了这些原型。哈雷戴维森(Harley Davidson)擅长“特立独行”的原型,这个原型表达了激进的自由和反对体质。用这种方式,品牌使自己有别于市场上的其他竞争者。通过选择一个特定的原型,品牌可以在内部和外部营造出一个清晰和可识别的感觉。

“满树烤饼”使用了12个原型,并选择了三个不同的原型创造了清晰和深刻的品牌个性。

主导原型是品牌和公司的主要个性,它与品牌所做的一切都密不可分。原型的本质给人格内部提供了一个额外的层次。直观原型是人格拼图的最后一块,它只是偶尔使用,却给了品牌更多的成长空间。

主导原型领导和决定了主要交流方式和语调语气。在每个原型的解释旁边,有一个关于品牌如何在其传播中实现原型的描述。

We distinguish:

• The Everyman

• The Innocent

• The Explorer

• The Caregiver

• The Ruler

• The Magician

• The Rebel

• The Entertainer

我们区分:

我们分为:

普通人

天真的人

探险家

护理者

统治者

魔法师

叛逆者

艺人

Our brand’s dominant

Archtype is that of the

Everyman or Neighbour

我们品牌主导地位的原型是普通人或邻人

Naturally empathetic, unpretentious and resilient. It gives people a sense of belonging it has an everyday functionality, it has low to moderate prices, is produced by a solid company with a down-home organisational culture,it needs to be differentiated in a positive way from more elitist or higher-priced brands, it has the common touch, solid virtues and gives a sense of belonging.

天生善解人意,朴实无华,适应力强。它给人们一种日常的归属感,价格从低到中等,是由一家有着淳朴品质的公司生产,它需要以积极地方式与更精英或更高价格的品牌区别开来,它平易近人、有坚实的品德,同时给人一种归属感。

The Dominant Brand Archetype

主导品牌原型

The Everyman’s purpose in life is to be accepted and belong This also results in The Everyman accepting and embracing others. They like being around people who know and accept them and enjoy good natured humour and laid back charm. Welcoming and inviting, The Everyman is often family focused and generally serves a basic need that is not extravagant or over the top.

普通人的生活目标就是被接纳和有归属感,这个也是普通人接受和拥抱他人的结果。这些人也喜欢和了解并接受他们、喜欢和他们的天生幽默感和悠闲魅力的人在一起。

DESIRE

to be dependable and trustworthy

GOAL

to belong

MOTTO

community and family are everything

愿景

成为值得信赖的公司

目标

有归属感

座右铭

社区和家庭就是一切

STRATEGY

to be down to earth and a straight shooter

FEAR

to be left out

ACHILLES HEEL

losing one’s own self in an effort to blend in

战略

做一个脚踏实地的人

恐惧

忽略恐惧

对于薄弱环节

为了融入社会而迷失自我

BRAND CULTURE BRAND VOICE BRAND EXPERIENCE

to work hard & make people

feel valued

laid back, unpretentious and

straight shooter

make people feel included

and valued

品牌文化 品牌声音 品牌体验

努力工作&使人感到自己的价值

悠闲、谦逊和直率使人感到被包容和被重视

The Customer feels: “I feel included and valued.”

客户感觉:“我感到自己被包容和重视。”

Supporting Archetypes

支持原型

Because the Everyman Archetype can be perceived as somewhat “boring” and “lacking depth, we have deployed two brand archetypes to give our brand more character.

因为普通人的原型可能被认为是“无聊”和“缺乏深度”,所以我们已经部署了两个品牌原型以便使我们的品牌具备更丰富的个性。

DESIRE

the freedom to explore and discover

GOAL

to enjoy an exciting and fulfilling life

MOTTO

blaze your own trail

STRATEGY

discover the road less travelled

FEAR

feeling trapped

ACHILLES HEEL

aimless wondering, no commitment

愿景

自由探索和发现

目标

享受令人兴奋和充实的生活

座右铭

走自己的路

对于薄弱环节

漫无目的的思考、缺乏承诺DESIRE

having full control

GOAL

create a prosperous, successful family or community

MOTTO

power isn’t everything, it’s the only thing

STRATEGY

texercise power and influence

FEAR

Chaos, being overthrown

ACHILLES HEEL

being authoritarian, unable to delegate

愿景

掌控全局

目标

创造一个繁荣、成功的家庭或社区

座右铭

权利不是一切,仅此而已

战略

运用权利和影响力

恐惧

推翻混乱

对于薄弱环节

专制、不下放权利

In it’s soul our Brands Personality is an Explorer. He loves freedom, exploring new worlds and discovering new ways. This is the basis of the China-European Connection that is in the core of this brand. The Explorer gives our Everyman a more worldly view and his position in it. The Intuitive Archetype is the Ruler.

Our Everyman is in its own humble way a Ruler. Which gives him more power and strenght. This means that this archetype is supporting the Everyman and the Explorer for the communication of the brand in a subtle way. The Ruler is in control, striving for the best. They want to create an environment of prosperity,security and stability. They are a big believer that rules are meant to be kept and that policy and procedures are necessary to maintain order. Keep in mind this is the intuitive archetype.

Don’t let it take over the communication of the brand.

我们的品牌个性是灵魂探险家。他热爱自由、喜欢探索新世界和发现新道路。这是中欧联系的基础,也是我们品牌的核心。探险家给我们普通人一个更加广阔的视野。直觉的原型是一个统治者。

我们普通人都以谦逊的方式成为统治者,这给了统治者更多的权利和优势。这意味着统治者的原型支持普通人和探险家以一种微妙的方式传播品牌。统治者控制一切并努力达到较好。他们希望创造一个繁荣、安全和稳定的环境。他们坚信要遵守规则,坚守守政策和秩序。牢记这是直观的原型。

不要让她取代了品牌传播。

声明:本文由入驻焦点开放平台的作者撰写,除焦点官方账号外,观点仅代表作者本人,不代表焦点立场。